Re:AirPods Are Becoming a Platform?
by parineum on Thursday December 26, 2019 @03:58AM
(#21882696)
It also implies there's a $1000 device in your pocket.
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But that is not a status device.
A $1000 watch (not computer) may be a status thing. A $1000 computer is not.
I won’t have any truck with the “Apple stuff is just about fashion, it’s the only reason people buy them”. BS, that just clearly not the case.
But it also seems incontrovertible to me that Apple gear is a status symbol. Some people really do buy them for the fashion angle, including the phones. One being true doesn’t preclude the other.
Re:AirPods Are Becoming a Platform?
by scarface74 on Thursday December 26, 2019 @08:44AM
(#21883706)
How is something a “status symbol” when close to 50% of the people in the US have one?
People have been saying that Apple devices are a status symbol since the iPod was introduced in 2001.
You can even by AirPods via installments with T-mobile. Anyone can afford them.
A $1000 dollar computer might not be a status symbol in the western world, but a $1000 phone in your pocket, for many consumers, is. Apple's marketing and use by social media influencers has turned their brand into a status symbol. Apple isn't the most valuable brand because there tech is better, but because they have marketed themselves as a lifestyle company that makes life easier and more elegant than the competition.
Re:AirPods Are Becoming a Platform?
by scarface74 on Thursday December 26, 2019 @08:46AM
(#21883718)
Well, seeing that you can get a new iPhone for less than $500....
Besides, Apple has 50% of the phone market in the US and it’s even larger once you move up the income scale. Statistically, anyone who is an “influencer” would have an iPhone.
The $1000 iphone sell for around $2000 non-black-market price in my country. Which is roughly 60% of the gdp per capita of the country. 60% of gdp per capita in america is roughly $35k.
So if you had a handheld $35k device would that be considered a status symbol in the US? Maybe but not a $1k one.
You need to hang out with other people more often....
Re:AirPods Are Becoming a Platform?
by turtlebits on Thursday December 26, 2019 @10:44AM
(#21884551)
My $30 iPhone SE begs to differ.