News for hackers. Stuff that matters.

A comment on If Logged into Facebook, Oculus VR Data Will Now Be Used for Ads. Parent comment

Re:If Logged into Facebook, Oculus VR Data Will Now Be Used ... by texasbigdata on Thursday December 12, 2019 @11:40PM (#21779182)
Ok, so dumb question. Why _wouldn't_ you optimize for conversions then? Unless you want some immeasurable branding value type lift.

Sorry for the dumb question but if you're implying one particular bidding mechanism benefits from FB algorithmic experience in a way that's meaningfully more accurate (serving the ad to the guy or girl with the condition), why would anyone do anything different?

[ Parent | on HN ]
Re:If Logged into Facebook, Oculus VR Data Will Now Be Used ... by cm2012 on Thursday December 12, 2019 @11:53PM (#21779221)
Almost everyone who cares about performance does bid for conversions. Sometimes companies add extra layers of targeting on top of it though.
[ Parent | on HN ]
Re:If Logged into Facebook, Oculus VR Data Will Now Be Used ... by disgruntledphd2 on Saturday December 14, 2019 @09:38AM (#21789682)
Because they are idiots.

Non conversion optimised ads can work for small audiences of really high value, but that's a pretty niche use-case.

[ Parent | on HN ]