If Logged into Facebook, Oculus VR Data Will Now Be Used for Ads

Re:If Logged into Facebook, Oculus VR Data Will Now Be Used ... by ceejayoz on Thursday December 12, 2019 @03:27PM (#21776061)

> How do you know this?

Because if I head to https://www.facebook.com/ads/preferences/, they have a wide variety of bits of info on me that permit this exact sort of targeting, and it'd be really dumb of them not to use them.

If I head to Facebook's ads manager and create a custom audience, typing "psoriasis" in the box gets me "psoriasis awareness", which consists of 19,402,670 "People who have expressed an interest in or like Pages related to Psoriasis Awareness". Chances are good I'm one of them.

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Re:If Logged into Facebook, Oculus VR Data Will Now Be Used ... by taurath on Thursday December 12, 2019 @04:49PM (#21776913)

Visited webMD or a medical site for it? They have a FB Pixel on there, so you're in that audience.

Visited /r/gaming or kotaku? You'll get an ad for a switch.

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Re:If Logged into Facebook, Oculus VR Data Will Now Be Used ... by ceejayoz on Thursday December 12, 2019 @05:04PM (#21777039)

Yep. Plus, data brokers like Experian provide a linkage between me and things like my credit card purchases.

Plenty for Facebook to have creepily accurate targeting without needing a microphone listening in.

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Re:If Logged into Facebook, Oculus VR Data Will Now Be Used ... by NoodleIncident on Thursday December 12, 2019 @05:08PM (#21777078)

Just because that's an option doesn't mean that the ad you saw used it. Advertisers might get a better rate with a wider net; everyone in that audience has done at least a little bit of research, and might be less willing to switch than a random male would be to start using any medication at all.

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