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A comment on How a Chinese Company Built a $250M Search Hijacking Empire. Parent comment

Re:How a Chinese Company Built a $250M Search Hijacking Empire by computerex on Wednesday December 11, 2019 @05:08AM (#21761085)
How does it earn them any money to begin with? I know the article claimed they have a revenue of $250 million a year, but unless they are somehow injecting their own ads, how does a simple redirection result in any revenue for them?
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Re:How a Chinese Company Built a $250M Search Hijacking Empire by stef25 on Wednesday December 11, 2019 @05:27AM (#21761176)
They do inject their own ads

> [...] a search for “airpods” on Bing leads to a Search Encrypt search results page that has more ads than search results. A user would have to have the stamina to scroll through 10 text ads from Microsoft and then 5 image ads before coming to an organic search result

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Re:How a Chinese Company Built a $250M Search Hijacking Empire by Railsify on Wednesday December 11, 2019 @07:05AM (#21761681)
So is there an ad bidding system and marketplace they run with a separate user interface that requires ad buyers to login and purchase ads?
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Re:How a Chinese Company Built a $250M Search Hijacking Empire by endsofinvention on Wednesday December 11, 2019 @07:54AM (#21761923)
They use Bing for their search results and ads. Microsoft does all the work to onboard advertisers.
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