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A comment on Away Fires CEO Steph Korey After Months-Long Search for Her Replacement.

Re:Away Fires CEO Steph Korey After Months-Long Search for H... by kumarvvr on Tuesday December 10, 2019 @07:32AM (#21751824)
Off the topic : A decent suitcase, without battery, costs about 225 USD, as per their website.

In India Rupees, that about 15,000 Rs. In India, the costliest similar suitcase, from a well regarded brand, VIP is about 10,500 Rs. ( https://www.vipbags.com/product/fairway-graphite )

Are suitcases so costly to produce? Or is the cost the cumulative effect of overheads?

15,000 Rs. is the median monthly income for many jobs in India. Especially service jobs.

What is it about Away suitcases that demand such high prices?

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Re:Away Fires CEO Steph Korey After Months-Long Search for H... by probablyexists on Tuesday December 10, 2019 @11:26AM (#21753905)
Away's pitch is all around their claims of quality and lifetime warranty.

They definitely still break, but when they do you can walk into the store and they hand you a new one.

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Re:Away Fires CEO Steph Korey After Months-Long Search for H... by rpeden on Tuesday December 10, 2019 @07:51AM (#21751934)
It might just be that the people in their target market are willing to pay that price. The price doesn't need to be tied very directly to production costs.
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Re:Away Fires CEO Steph Korey After Months-Long Search for H... by fastball on Tuesday December 10, 2019 @11:32AM (#21753977)
Your first problem is comparing the cost of something in India to something predominately sold in the US.
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Re:Away Fires CEO Steph Korey After Months-Long Search for H... by nwsm on Tuesday December 10, 2019 @09:11AM (#21752541)
$225 is reasonable in the US. They can get expensive.

It's mostly just in the marketing and the fact that it's an item you don't buy often so people are willing to shell out.

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Re:Away Fires CEO Steph Korey After Months-Long Search for H... by nness on Tuesday December 10, 2019 @07:56AM (#21751974)
The difference here is intrinsic cost vs extrinsic value and goes to the old adage; charge what the consumer will pay.
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Re:Away Fires CEO Steph Korey After Months-Long Search for H... by xnyan on Tuesday December 10, 2019 @10:02AM (#21753078)
Away, like almost every other travel brand, sells not just the suitcase but also the idea of travel in addition to the suitcase.
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Re:Away Fires CEO Steph Korey After Months-Long Search for H... by davidmurdoch on Tuesday December 10, 2019 @08:16AM (#21752126)
Away is on the inexpensive side of decent quality hardshell luggage.

Romowa, Arlo Sky, Tumi, Roam, to name a few, are all much more expensive.

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Re:Away Fires CEO Steph Korey After Months-Long Search for H... by jamisteven on Tuesday December 10, 2019 @07:39AM (#21751869)
Guessing its something to do with a combination of the following: 1. One time purchase 2. High shipping costs
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