Re:20 Million-Dollar Businesses You've Never Heard Of
by transition on Thursday February 03, 2011 @08:48AM
(#2174667)
They just got 20 times the amount of page views though. If they provided a list that means you could have skipped through and decreased their page views.
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Re:20 Million-Dollar Businesses You've Never Heard Of
by dansingerman on Thursday February 03, 2011 @09:02AM
(#2174719)
Really? I stopped at the second one and decided to read this thread instead (where the currently top voted comment is a pertinent summary)
Re:20 Million-Dollar Businesses You've Never Heard Of
by haribilalic on Thursday February 03, 2011 @09:16AM
(#2174754)
That's still twice the page views that they would have received if it was all on one page.
Re:20 Million-Dollar Businesses You've Never Heard Of
by dansingerman on Thursday February 03, 2011 @09:21AM
(#2174770)
But way less user engagement / time on site / likelihood of me coming back
Re:20 Million-Dollar Businesses You've Never Heard Of
by icefox on Thursday February 03, 2011 @11:03AM
(#2175193)
A data point to back this up: after reading high quality articles presented in a good fashion I have actually typed in and gone to http://www.theatlantic.com/. This was a good article presented as if it was on aol.
Re:20 Million-Dollar Businesses You've Never Heard Of
by iisbum on Thursday February 03, 2011 @09:49AM
(#2174860)
I wish people would stop worrying about page views, its a broken metric, always has been.
Re:20 Million-Dollar Businesses You've Never Heard Of
by mgkimsal on Thursday February 03, 2011 @10:14AM
(#2174985)
It's not a broken metric when you're selling ad impressions on each page view. It's how you make money.
Re:20 Million-Dollar Businesses You've Never Heard Of
by iisbum on Thursday February 03, 2011 @10:31AM
(#2175057)
i understand that's how ads are sold, but it does doesn't work.
the numbers are inaccurate, varying wildly depending on how you measure it (web server logs, analytics, etc), and its a horrible way for advertiser to measure ROI.
Re:20 Million-Dollar Businesses You've Never Heard Of
by mgkimsal on Thursday February 03, 2011 @11:14AM
(#2175247)
i don't think it's horrible, it's just not the only way.
"display advertising" isn't going away. just because someone doesn't click on something (or otherwise 'engage') at the moment of viewing doesn't mean that it was wasted. People remember stuff, and often won't act until they see something 8-10 times.
Just because there are other ways of measuring doesn't mean that using 'impressions' to gauge ROI is 'horrible'.