Re:20 Million-Dollar Businesses You've Never Heard Of
by mgkimsal on Thursday February 03, 2011 @10:14AM
(#2174985)
It's not a broken metric when you're selling ad impressions on each page view. It's how you make money.
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Re:20 Million-Dollar Businesses You've Never Heard Of
by iisbum on Thursday February 03, 2011 @10:31AM
(#2175057)
i understand that's how ads are sold, but it does doesn't work.
the numbers are inaccurate, varying wildly depending on how you measure it (web server logs, analytics, etc), and its a horrible way for advertiser to measure ROI.
Re:20 Million-Dollar Businesses You've Never Heard Of
by mgkimsal on Thursday February 03, 2011 @11:14AM
(#2175247)
i don't think it's horrible, it's just not the only way.
"display advertising" isn't going away. just because someone doesn't click on something (or otherwise 'engage') at the moment of viewing doesn't mean that it was wasted. People remember stuff, and often won't act until they see something 8-10 times.
Just because there are other ways of measuring doesn't mean that using 'impressions' to gauge ROI is 'horrible'.