Re:20 Million-Dollar Businesses You've Never Heard Of
by mgkimsal on Thursday February 03, 2011 @11:14AM
(#2175247)
i don't think it's horrible, it's just not the only way.
"display advertising" isn't going away. just because someone doesn't click on something (or otherwise 'engage') at the moment of viewing doesn't mean that it was wasted. People remember stuff, and often won't act until they see something 8-10 times.
Just because there are other ways of measuring doesn't mean that using 'impressions' to gauge ROI is 'horrible'.
"display advertising" isn't going away. just because someone doesn't click on something (or otherwise 'engage') at the moment of viewing doesn't mean that it was wasted. People remember stuff, and often won't act until they see something 8-10 times.
Just because there are other ways of measuring doesn't mean that using 'impressions' to gauge ROI is 'horrible'.