Maybe, but the alternative of trying to start a pop-up in a 'food hall' may be just as problematic, as landlords for those take a ~30% cut - see https://heated.medium.com/the-troubling-economics-of-food-ha... :

"On prepared foods — which quickly became the bulk of the food hall’s business — Donaldson’s company was raking in as much as 30 percent. (The current structure, according to Donaldson, is a flat rate of around 30 percent of sales for all vendors.) Even if they made no sales, stalls paid at minimum $4,500 each month "