That may be true, but Google started when I didn’t have similar preconceptions based on name yet. The trend of calling something Trackr, Suprnova etc. didn’t exist.

Now any service with a name like that seems shit compared to more readable/writeable names: Stackoverflow, Quora, datadog.

Case in point is srht.co, which rebranded to Sourcehut for similar reasons.

Replacing the 'ol' suffix in 'googol' brings 'google' much closer to common English phonetics. These could all be pronounced the same but would have been a harder sell:

* gugal -- like frugal

* gugle -- like bugle

* ghougle -- like ghoul

* googull -- like gull

So should they rebrand as Clickle?

That would actually fall within the "goofy name but phonetically consistent" category that would be excusable once big, so maybe.