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Re:Building a Search Engine from Scratch by ben509 on Friday December 06, 2019 @07:01PM (#21727354)
Replacing the 'ol' suffix in 'googol' brings 'google' much closer to common English phonetics. These could all be pronounced the same but would have been a harder sell:

* gugal -- like frugal

* gugle -- like bugle

* ghougle -- like ghoul

* googull -- like gull

Re:Building a Search Engine from Scratch by ExtraServings on Friday December 06, 2019 @07:27PM (#21727524)
So should they rebrand as Clickle?
Re:Building a Search Engine from Scratch by big_chungus on Friday December 06, 2019 @08:29PM (#21727828)
That would actually fall within the "goofy name but phonetically consistent" category that would be excusable once big, so maybe.