Ironically, they could find some focus by no longer being a one size fits all search engine, and instead offer different search products for different types of users, or focused on different types of information. They do to an extent with travel data, financial data, scholar, but their product just isnt great at crawling the web anymore.

They, like Apple and Microsoft, also need some consumer experience advocates, who take a step back and ask how the consumers entire experience is across the whole suite. All of them have products that are often less than the sum of their parts.