Re:The world needs more search engines
by DonHopkins on Sunday December 01, 2019 @01:10PM
(#21676833)
They should break Alphabet up into 26 different companies, each getting a different letter.
This is the best logical conclusion so far
What does it mean to serve first party ads? The ads are (mostly) for third party products/companies. Newspapers also run ads for third party products. The only difference is that the ads/sales department at the NY Times is substantially less complex (and lucrative) than the same at Google.
The facebook conglomerate could similarly be broken into Instagram, Facebook, etc. Each would get a portion of their current ad business unit.
In terms of software, each baby Facebook could get a flexible royalty-free license to all the software currently owned by Facebook, and they would be free to derive from it to differentiate over time.
If there is a will, there is a way.