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A comment on Google AdWords charged me for clicks in Istanbul while location-targeting the US. Parent comment

Re:Google AdWords charged me for clicks in Istanbul while lo... by Abishek_Muthian on Saturday November 30, 2019 @01:05AM (#21668822)
Replace 'Google' with any other large digital advertising platform and your comment would still make sense.

I've seen funded dating startup from US, which released their ad campaign on Facebook targeting 'Worldwide' for maximum clicks (thinking the clicks would be distributed), 90% of their users were from Philippines and they had to eventually change their product to Philippines only (no offence to Philippines, it's just not what the startup intended to do).

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Re:Google AdWords charged me for clicks in Istanbul while lo... by treebornfrog on Saturday November 30, 2019 @08:46AM (#21669928)
Then the marketing person lacks fundamental understanding of the platform.

Also, how do you spend so much cash and ignore the stats for so long that you have to change the target demographic for the app?

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Re:Google AdWords charged me for clicks in Istanbul while lo... by legulere on Saturday November 30, 2019 @09:09AM (#21670010)
That actually sounds like ads helped them find a market, they didn’t come up with themselves.
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Re:Google AdWords charged me for clicks in Istanbul while lo... by buboard on Saturday November 30, 2019 @09:37AM (#21670123)
a fine example of making lemonade

imagine if they said "lets pay double as much to try to target US users"

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