News for hackers. Stuff that matters.

A comment on Google AdWords charged me for clicks in Istanbul while location-targeting the US. Parent comment

Re:Google AdWords charged me for clicks in Istanbul while lo... by godtoldmetodoit on Saturday November 30, 2019 @12:29AM (#21668724)
Branding is a moat. There's a reason Coke and Pepsi spend hundreds of millions on branding ads and I am sure they know there is a ROI there.
[ Parent | on HN ]
Re:Google AdWords charged me for clicks in Istanbul while lo... by tomaszs on Saturday November 30, 2019 @04:54AM (#21669318)
Brand campaigns are good if you use vast multichannel campaign to make people remember your product. I dont need to say it is extremely expensive but works.

Other reason to use it is when you dont want to be screwed by fake clicks, and are 100% sure people will find your product anyways and buy it.

[ Parent | on HN ]