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A comment on Google AdWords charged me for clicks in Istanbul while location-targeting the US. Parent comment

Re:Google AdWords charged me for clicks in Istanbul while lo... by VBprogrammer on Saturday November 30, 2019 @12:14AM (#21668672)
I'm not saying you are wrong but brand awareness ads are, if I'm reading correctly, exactly the kind of wasted ad money the parent was talking about. They are the cluster bombs of the advertising world.

I think the Parent was actually advocating surgical PPC management of the style patio11 has written about extensively.

[ Parent | on HN ]
Re:Google AdWords charged me for clicks in Istanbul while lo... by godtoldmetodoit on Saturday November 30, 2019 @12:29AM (#21668724)
Branding is a moat. There's a reason Coke and Pepsi spend hundreds of millions on branding ads and I am sure they know there is a ROI there.
[ Parent | on HN ]
Re:Google AdWords charged me for clicks in Istanbul while lo... by tomaszs on Saturday November 30, 2019 @04:54AM (#21669318)
Brand campaigns are good if you use vast multichannel campaign to make people remember your product. I dont need to say it is extremely expensive but works.

Other reason to use it is when you dont want to be screwed by fake clicks, and are 100% sure people will find your product anyways and buy it.

[ Parent | on HN ]