https://bizfluent.com/info-7791011-businesses-use-mythologic...
This is consistent with the experience of a lot of children who are better off trying to handle certain things themselves rather than telling their parents or teachers. It's also consistent with how terribly homosexuals (among others) were punished by the authorities for simply existing probably around the time of the birth of this fictional mythos.
The company positioning fairly openly acknowledges that a successful startup is "a destroyer of worlds." Wildly succeeding with a disruptive new tech creates a new reality that may or may not have its good points, but the old order is gone. The Cthulhu plreference is at a minimum left-handed acknowledgement that corporate culture is widely understood to be fundamentally uncaring and psychopathic.
This might actually be a perfectly healthy thing to embrace. Much evil in the world grows out of the need to have a good reputation which creates friction because looking good and doing good tend to part ways at some point. Being in the public eye comes with inherent moral challenges that are frequently glossed over in discussions that place an excess of importance on things like transparency.
Often, those critiquing the choices of people or entities in the public eye lack both the full story and first-hand experience with dealing with an equally uncaring and often openly hostile public that seeks to hold others to a standard it makes zero effort to pretend to try to meet itself.
https://www.quora.com/What-is-Lovecraftian-horror/answer/Dim...
Really, it doesn't seem to me that you're uncomfortable with mythical beasts per se. It's just this creature isn't part of the old, baseline culture. It isn't Greek/Roman/Chinese mythology. It's a part of the nerd subculture. That's what I think you're uncomfortable with.
Yes they do and that isn't a problem. There is a difference between using symbols and names and then branding your entire website with said things.
> From the other end, entrepreneurial scene is full of discussions about a particular mythical beast, the unicorn (as 'DoreenMichele pointed out upthread).
The link 'DoreenMichele sent is not the point. I don't care about signage I care about branding. Starbucks isn't using the Mermaid mythology in how it describes its company, it uses it as signage. That's fine no issues there.
Side note: I think the "unicorn" obsession in the tech sector is stupid and overrated. If a company advertises that it's looking for its next "unicorn-x" then I pretty much write them off.
> Really, it doesn't seem to me that you're uncomfortable with mythical beasts per se. It's just this creature isn't part of the old, baseline culture. It isn't Greek/Roman/Chinese mythology. It's a part of the nerd subculture. That's what I think you're uncomfortable with.
I think that's a pretty big leap to make. I have no issues with a company calling itself "Cthulu". I have an issue with how it is plastered all over the site and has even formed its mission statement around it.
Some people want to work with your faceless pristine professional top-heavy VC firm oozing with pedigree (McK,GS,Ivy galore) and some people want to roll the dice with people who aren't afraid to distinguish themselves from the culture of their herd and go hard (maybe too hard?) on something niche. So their branding is probably serving some use in self-selection and mindshare - I'm sure plenty of people will remember Cthulhu Ventures, for instance.
I'm ambivalent either way, I wouldn't judge too about this book based on its cover per se other than they've clearly thought about how they want the cover to be received which is a data point in and of itself. I suppose better that than not thinking about the cover whatsoever.
I remember TSR had an issue using hobbit in their D&D game.
"Our goal, as Cthulhu, is to support initiatives designed to rise from the dark depths of R’lyeh (metaphorically speaking!) and end up destroying or at least disrupting, some market paradigm."
As its opening line does not exude professionalism.