It's a fictional mythos made up not hugely long ago. Odds are good that it was an expression of skepticism about the supposed loving God of Christian culture. It describes a reality in which the gods not only don't care about you, but you should actively seek to avoid being noticed by them because having their attention is very much a bad thing.

This is consistent with the experience of a lot of children who are better off trying to handle certain things themselves rather than telling their parents or teachers. It's also consistent with how terribly homosexuals (among others) were punished by the authorities for simply existing probably around the time of the birth of this fictional mythos.

The company positioning fairly openly acknowledges that a successful startup is "a destroyer of worlds." Wildly succeeding with a disruptive new tech creates a new reality that may or may not have its good points, but the old order is gone. The Cthulhu plreference is at a minimum left-handed acknowledgement that corporate culture is widely understood to be fundamentally uncaring and psychopathic.

This might actually be a perfectly healthy thing to embrace. Much evil in the world grows out of the need to have a good reputation which creates friction because looking good and doing good tend to part ways at some point. Being in the public eye comes with inherent moral challenges that are frequently glossed over in discussions that place an excess of importance on things like transparency.

Often, those critiquing the choices of people or entities in the public eye lack both the full story and first-hand experience with dealing with an equally uncaring and often openly hostile public that seeks to hold others to a standard it makes zero effort to pretend to try to meet itself.