https://support.alexa.com/hc/en-us/articles/200449744-How-ar...
Why ask a vague winky-face question when you can make your assertion instead? Now I have to wait for you to respond just for you to clarify what you were trying to say.
> our traffic estimates are based on data from our global panel, which is a sample of millions of Internet users using one of many different browser extensions. However, we don’t just rely on browser extensions. We also gather much of our traffic data from direct sources, including sites that have chosen to install the Alexa script and certify their metrics. It is this unique combination of data from our global panel, plus data from directly measured sources, filtered through our advanced statistical models that allow us to provide you with robust and comprehensive metrics.