Innovation doesn’t have to be 100% hard tech. Tesla built a product using a mix of existing technologies and improved ones, great product design and great marketing, and together all of that changed the industry. The innovation is the whole package.

Docker had the right mix of existing tech, good packaging, great user interface, and good marketing. And together that made a product that made developers do new things in practice, and it changed the industry.

I think it is important to remind people that in order to disrupt an industry with a new thing, you need the whole package. Not just a good tech.