I think the traditional media companies will be happy enough if all of the streaming companies fail due to fragmentation and they can ramrod cable back down everyone's throats. Even a streaming failure might be a win for traditional media companies. It might even be the biggest win, honestly. I don't know, but it seems like there was more money in traditional media than in streaming. The brief point in time where everyone was paying for both was probably ideal. But now that a sizable portion of the population have cut out $100+ cable bills (plus cable ads) in favor of 1-3 $10 streaming subscriptions (without ads) makes it seem like traditional media was way more profitable.