One of the goals of these projects is often to do an initial development phase and then bring in a new tranche of companies to trial/expand what you have developed. There are groups of companies that have developed a symbiotic relationship where one of them gets into a particular project and then pulls in their fellows in the subsequent round. It is also common to see them tendering to diverse projects in the hope that one of them gets accepted and they all then pile into it.
The formal review meetings that I have attended have been extremely uncomfortable because I know that the people are on stage flat out lying about what they have achieved. Generally all they have done is some token development so provide a few screenshots for a presentation and then talk about how it has revolutionised their business whilst pocketing the vast majority of the cash.
You are not thinking the right way. Machinery for writing good grant applications is a successful product.
This is why research universities are such great training grounds.
How could you possible know that? Clearly you are making this up.
That's really nice but the problem is most of them are designed to suck up as much of that free no-strings-attached grant money as possible rather than build a successful product.