I like the hipster angle. It affords a better tagline:

"John's Phone: It's not an iPhone or anything. You've probably never heard of it."

Pshhh... I was using John's Phone while it was "still" underground.

John's Phone: matches your fixie bike.

I think you vastly overestimate the level of technology people can pick up.

My grandmother couldn't figure out how to work the new radio we got her - which just had two giant large dials. We got her a dead-simple cell phone and it was never used.

One thing she does know how to do is use the 12 button landline phone thats mounted on her wall, and this looks exactly like that and works nearly exactly like that. This would be perfect for her.

> and this looks exactly like that and works nearly exactly like that

Except for the two small switches on the side, having to charge it, and having to push pick-up and hang-up instead of lifting and replacing the receiver.

A friend of mine bought one for his grandma, and she absolutely loves it. The big feature for her was that the buttons were big enough for her to see and push accurately. Works great for that use case.

Well, my grandmother can operate a wireless home phone, so the pick-up and hang-up are OK. And she can probably just ignore the switches on the side. So the only hurdle for her would be to remember to charge it.

Maybe we could get her to drop it in her keychain bowl when she comes home, and outfit it with one of the charging pads.

What I found strange though is to see that it's from an Amsterdam-based company. Maybe it's different Out There In The West but in most of the Netherlands, iPhones aren't a big deal, and we don't have US-style hipsters at all.

You guys wear straight-leg pants, listen to obscure European bands, ride utilitarian bicycles and drive small cars. You're all US-style hipsters.

Haha yeah I guess so, hadn't looked at it that way :)

Uh, in which part of the Netherlands do you live?

Dirty South Maastricht, so maybe these peasants here just aren't hip to what's hip ;)

(disclaimer: I'm culturally close enough to the people here to get to say that ;) )

I also would take a Nokia, but they are not water proof!

I've showered at the beach with my nokia in the pocket of my bathing suit. It was fine. My nokia has fallen out of a moving vehicle. I drop it several times a day. It's been run over by a bicycle.

The thing is a rock.

Same experience here. Nokia phones (esp. basic ones -- the less buttons the better) are virtually indestructible.

:-) Then, I'll buy a Nokia to go to the beach.