It is possible for the state to ensure that political parties get media airtime without having to buy ads.

Canada, Ireland, and the UK all do this with Party Political Broadcasts:

https://en.m.wikipedia.org/wiki/Party_political_broadcast

The UK uses think tanks to get around media restrictions on political advertising. They put out press releases that get reported as "news".

But these are limited to political parties. You are proposing to take away the voice of SuperPACs who make the lion's share of the paid advertisement in a modern campaign. If billionaires don't get a voice how can they control the government? You are going to make them go back to regular lobbying and regulatory capture! What a travesty!

No thabks. individuals need to have the right to be able to pay the standard publishing fare to publish their voices. That right shouldnt be reserved solely for state sanctioned political parties. That's a sad sad state of affairs.

I mean, I'm sure PACs can post to their facebook pages like the rest of us normies do. No need to purchase more eyeballs!

Obviously not–but I'm also not brimming with confidence that the road we're presently heading down is definitely better.

There are many ways to promote yourself and your message on Facebook itself that do not involve paying Facebook.