I’m surprised google can buy anything at this point and not foul up on anti trust... but I guess if there’s a non business they could buy this would be it. But one has to wonder how this played out because there rationale is about as terrible as Apple buying beats — I haven’t seen a Fitbit in ages but I do see Apple watches and on people who probably are carrying around two grand in Apple products when three years ago weren’t even wearing a Casio much less a Fitbit. With this and the hyped supremacy post, one has to wonder if they’re worried abut the pace of things over there in Mountain View..

Fitbit has nothing that Samsung or Apple need (except perhaps some patents for protection for defensive litigation).

They have marketshare

What’s marketshare without profitability?

Isn't that the situation Uber is in. They surely seem to be doing fine.

They were able to get billions from private investors that knew they could pawn it off into the public market. What happens when the public market doesn’t have the stomach to give them more money in a secondary offering and they can’t get loans from banks?