> Especially when they do so much to push for the recycling efforts in other ways.
Comparatively ineffective ways.
The fact that a company like Coca Cola can choke policy by making it rain money so that effective policy that hurts their profits cannot be implemented is the crux of the article. How is this title dishonest?
Framing it in the light of "They are blocking [all] recycling efforts" is dishonest.
In the sense of I read the title, thought, why the fuck is coca-cola blocking recycling efforts, why don't they like recycling? clicked, read, and was disappointed because I felt mislead and click bated to read an article i wouldn't have bothered to read if it was titled more honestly like, "[How] Coca-Cola uses it's charitable efforts in recycling nonprofits to block bottle deposit bills"
So, to answer your question, it's dishonest and misleading because its an over-generalized and over-abstracted summary of the subject matter that gains clicks that a more on point title would not gain.
But that's not the title. That's a much stronger statement than the article. If you choose such creative ways to interpret people's words then you can make anyone sound dishonest or stupid.
This is similar to how some people think it's clever to answer "yes" when asked an "X or Y" question where both X and Y are true. Technically, it's a correct answer, but it is not a response designed to engender a correct understanding of the situation in the listener's mind. I think the title would be just as punchy and less likely to mislead if it were "How Coca-Cola Undermines Bottle Deposit Efforts".
Well, it seems to me like they're using the natural tendency of organizations to self-preserve as a lever. By giving these orgs just enough funding to be visible and retain a staff, they can garrote meaningful changes to resource management policies that hurt their bottom line.
We're not interested in ineffective measures for plastic management. If they're pushing for ineffective measures while threatening to freeze out anyone with serious conversations about effective ones, then they're not pushing for "recycling efforts in other ways." They're manipulating the system to keep it ineffective.
I'm not sure this title is disingenuous at all.
10x the deposit would certainly change my personal utilitarian calculation. Which IMHO is a common pattern of failure in the US - only small amounts at stake, a system that sucks because most people just ignore it, and then opposition to making that sucky system more prominent (as my comment was arguing). My viewpoint with respect to cans is probably how large companies perceive dumping waste in a river - the fine is only a $300k line item several years down the road, not worth worrying about!
The sustainability problem that we're facing is much more general, rather than focusing on bespoke solutions for individual categories. A "deposit" is basically just an attempt to price resource depletion into the consumption side, rather than the supply side. IMO it makes sense to move the accounting to the supply side instead of attempting to assign a specific negative cost to every category of good that we don't want incinerated. Tax virgin materials to properly price in the externality of resource depletion, as opposed to increasing deposits to putative levels. If using recycled materials is incentivized enough, it will even start to make sense to pull stuff like aluminum out of the garbage stream.
(PS I've got to wonder whether USians downvoting me even actually return their own bottles for the deposit, or consider it someone else's problem and enjoy having an underclass to salvage recyclables from the unenlightened. I can't imagine many people with tech level salaries care about the nickels.)
I have a habit to take enough bags to the supermarket when shopping, yet I can easily afford the few pennies a new plastic bag costs. My parents had the habit to take items with a deposit - mostly drinks bottles. They didn't need the few coins either.
Considering an old glass pop or milk bottle went round the system 50 or more times, once strikes me as unsustainable madness. As the manufacturer carries none of the consequences, they have incentives to ensure we don't improve. No wonder they consistently lobby against deposit and reuse or recycling schemes.
Though there has got to be a better way to incentivize recycling than using human effort to play with singular pieces of trash. Especially one that doesn't end up preying on vulnerable people who don't need the pennies but still ending up hoarding empty cans in their house/car/etc.
Furthermore I'd go much farther myself. A lower deposit on items that can be easily recyclable. A much higher deposit on plastic items that are hard to recycle in order to push the manufacturer's to make recyclable packaging.
Coca-Cola pushing back on a bill that would increase their overhead, increase the cost of their product, and decrease sales is disingenuous and intellectually dishonest to label as "Undermining Plastic Recycling Efforts". Especially when they do things to push for the recycling efforts in other ways.
That's not to say bottle deposits wouldn't be a great system, regardless of how it hurts Coca-Cola's bottle line - I just can't abide by such egregious dishonesty. I've taken to referring to such over generalization of titles "the news cycle Simpson's Paradox." Its masking material details by over generalizing or over abstracting them away.