I can't speak for anyone else, but I also read the title as suggesting that Coca-Cola was generically opposed to plastic recycling. That's not what the title means formally, but that's what I took away. I suspect this was intentional.

This is similar to how some people think it's clever to answer "yes" when asked an "X or Y" question where both X and Y are true. Technically, it's a correct answer, but it is not a response designed to engender a correct understanding of the situation in the listener's mind. I think the title would be just as punchy and less likely to mislead if it were "How Coca-Cola Undermines Bottle Deposit Efforts".