> These are usually market gimmicks. They say a cow is pastured raised if they leave it out an hour a day, grass-fed if it gets fed half the diet in grass the other in grains, etc.

This is the "market for lemons" problem: Consumers can't tell actually humane treatment from fake, which ends up economically pressuring farms to cut corners and go towards the fake.

You could register a trademark and have a certification program for "humane" milk / meat producers to use. Then go around raising awareness of what "pasture-raised" and "grass-fed" really means. If you do a good job of communicating, people will be happy to pay the extra $0.50 (or $1) to know the cows are actually chilling in the fields and not cooped up in a pen.

This is solvable problem. When consumers and producers don't have incentive to do the right thing very frequently the solution is to regulate.

As an example, if a producer declares they meet a specific standard this could mean they voluntarily undergo regular audit of their entire process including how the cows are treated.

We do this for many products and services. Here in Poland, eggs are regulated in many categories from hens kept in cages to free-range. When you buy eggs they are all individually stamped with a mark that clearly indicates how hens are kept and fed and you, as a customer, can choose the more expensive product but with a knowledge that you get what you pay for.

But do most people actually even know what the numbers on those eggs even mean? http://www.krakowpost.com/9096/2015/04/healthy-living-what-d...

It seems like it's just not very effective, most people are looking for the cheapest alternatives as one would expect - https://polandin.com/36653246/consumption-of-ethical-eggs-st...

People that are interested, like me, do know.

But I agree that packaging for products contains multitude of markings and without extensive research it is difficult to recognize which markings are regulated and which are not and what they mean exactly.

There just aren't enough pastures to raise enough cows that way to meet demand. Otherwise, it would have been done already, its much cheaper to let cows roam around eating free food, instead of having to pay for it.

The reason why factory farms exist is to meet the increasing demand. Farmers have every economic incentive to try to raise the animals in the cheapest way possible.

Still the cow is a prisioner, it has its childs taken away at birth and shot and gets impregnated immediately after, to keep producing more milk.

If the cow stops producing as much milk, it gets shot as well. Even if the cows lived a live chilling in the fields, all of this would still happen.

It kind of exists in the UK; organic milk production involves higher welfare standards for the animals. There's also specific definitions for things like "free range" when it comes to chickens.

I always get my dairy local. Where I live I am lucky enough to have a family farm that services our area. The nice thing is that their milk isn't that much more than any of the name brands. Maybe 50 cents a gallon.

You can tour their farms and watch the process and they are very open about it.

http://debackerfamilydairy.com/

If we had more of these local farms servicing more areas it would definitely help reduce reliance on factory farms.

If you live in an urban/highly populated area I don't see anyway for a small farm like this to produce enough for the population.

When I saw your post I thought it would a Mom and Pa farm down the road with 5 cows, but this actually looks like a small (to medium?) size factory farm to me, well marketed.

Those huge structures are I imagine grain silos to store feed -https://www.google.com/search?q=de+backer+family+dairy&rlz=1...:

How many cows do they have? Apparently farms with more than 100 cows make up just 0.3 percent of the total dairy farm population.

You can clearly see that it's a factory-like installation. Are all those people part of the family or full-time employees? I bet several are employees.

At least it does not come from across the world it's local so less impactful.

> use to make the richest ice cream that you’ll ever taste.

The other day I tried one of those plant-based Magnum ice creams, I couldn't tell the difference and actually liked it more.

Some of the worst practices I've witnessed (shooting/drowning male calves) existed on small family farms. The idea that these places are synonymous with humane is absolutely false. The male calves are still treated horrifically - either killed within days or sent to a veal farm. And the female calves are usually put into isolation, which is horrific for a young mammal to have to go through.