All these companies should refuse to self-censor for China. China does want western media and products. The fact that companies capitulate makes that the standard practice, and means China feels safe demanding it (or doesn't even need to because of the chilling effect). They can make a spectacle of any one company that refuses. I'm not saying that China wouldn't just ban them all, but it would at least mean there is a cost to China in doing it.

Yeah, that's putting profit at risk, 100%. That's precisely why it's so important that western audiences tell these companies that they'll loose western business if they capitulate—it has to be made the economic least-bad option to stand up to China for it to be common.

They created the situation by capitulating. Yeah, it turns out morals are at odds with profits. Who'd have guessed.