Kodak was also early (probably too early) with photo digitization with PhotoCD. But, yeah, Kodak hadn't really sold cameras for years when digital came along. And it turned out that digital photography didn't really involve using services at photo dealers which was the part of distribution infrastructure where Kodak had some real assets.

Fujifilm had (somewhat) fewer issues with transitioning to digital mostly because they applied their technical expertise in emulsions to areas that had nothing to do with photography. (Though of course they stayed in the photo business as well.)