Kodak was also early (probably too early) with photo digitization with PhotoCD. But, yeah, Kodak hadn't really sold cameras for years when digital came along. And it turned out that digital photography didn't really involve using services at photo dealers which was the part of distribution infrastructure where Kodak had some real assets.

Fujifilm had (somewhat) fewer issues with transitioning to digital mostly because they applied their technical expertise in emulsions to areas that had nothing to do with photography. (Though of course they stayed in the photo business as well.)

Also, Fuji had more recent experience in making film cameras and lenses. Mostly 35mm compacts and medium format cameras by 21st century.

Fuji did make pivot to mirrorless at the right time.

"all these things needed to be invented from scratch by Jeff Bezos in the late '90s so that Amazon could be a success."

That's like saying Elon Musk invented the electric car and rocket. More like he hired people to do it, probably from the companies Amazon is competing with.