Taboola and Outbrain are merging to create a clickbait giant

Re:Taboola and Outbrain are merging to create a clickbait giant by dreen on Tuesday October 08, 2019 @04:31AM (#21190012)

Had a dubious pleasure to implement both on a website of a major publisher. Eventually both got removed due to low business value. They didn't actually drive any traffic.

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Re:Taboola and Outbrain are merging to create a clickbait giant by noneeeed on Tuesday October 08, 2019 @05:19AM (#21190245)

I've often wondered about this. Many of the places I see them, they seem so very out of place in the context of the main content of the page. I would love to know what the percentage of clickthroughs actually is, and how valuable they really are.

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Re:Taboola and Outbrain are merging to create a clickbait giant by greggman2 on Tuesday October 08, 2019 @06:07AM (#21190502)

I run into them on slashdot where they don't seem to fit

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Re:Taboola and Outbrain are merging to create a clickbait giant by mikestew on Tuesday October 08, 2019 @11:55AM (#21193633)

They didn't actually drive any traffic.

I've often wondered about that. Because when I see Taboola/Outbrain at the bottom of the page, I think to myself, "whoops, took the wrong exit and now I'm in the low-rent district."

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Re:Taboola and Outbrain are merging to create a clickbait giant by ilamont on Tuesday October 08, 2019 @08:27AM (#21191462)

Indeed, they are a huge turnoff to audiences.

But the people responsible for ad operations at publishers will often insist on placing such widgets on every remaining patch of white space, saying that failing to do so is "leaving money on the table."

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