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Re:Have Online Reviews Lost All Value? by cs702 on Monday September 30, 2019 @10:44AM (#21115873)
...at least until review factories start producing two-star reviews describing tradeoffs that would seem reasonable to most people.
Re:Have Online Reviews Lost All Value? by CamelCaseName on Monday September 30, 2019 @11:42AM (#21116560)
When it comes to online marketplaces, this is an often repeated idea, but absolutely nonsensical for two reasons:

1. The number of people who read reviews are a small, small, fraction of total buyers. Most people look at review count and the star rating (not the number, the image).

But more importantly,

2. Ranking in search results is the #1 factor in driving sales. Everything else is a distant #3. Search engines will reduce rankings of products with negative reviews.

(This my anecdotal experience after 2+ years of being an Amazon 3P seller)

Re:Have Online Reviews Lost All Value? by cs702 on Monday September 30, 2019 @01:57PM (#21117968)
It's not so simple, because the machines that rank products and serve search results are evaluating the reviews too.

As those machines look for signals of "authenticity," review factories learn to manufacture reviews that fake those signals. If adding a small mix of two-star reviews helps with search rankings, the review factories will start doing it in a heartbeat.

Re:Have Online Reviews Lost All Value? by jperras on Monday September 30, 2019 @10:50AM (#21115949)
Considering that most ranking algorithms don't a priori give more weight to lower ratings, this is probably fine.
Re:Have Online Reviews Lost All Value? by thebigshane on Monday September 30, 2019 @12:59PM (#21117369)

    describing tradeoffs that would seem reasonable to most people
Sounds like "Mission Accomplished" to me!

https://xkcd.com/810/

(Transcript...)

Cueball: Spammers are breaking traditional Captchas with AI, so I've built a new system. It asks users to rate a slate of comments as "Constructive" or "Not constructive."

Cueball: Then it has them reply with comments of their own, which are later rated by other users.

Megan: But what will you do when spammers train their bots to make automated constructive and helpful comments?

Cueball: Mission. Fucking. Accomplished.

(from https://www.explainxkcd.com/wiki/index.php/810:_Constructive)

Re:Have Online Reviews Lost All Value? by dredmorbius on Monday September 30, 2019 @01:35PM (#21117738)
I increasingly see that as one of the most misguided xkcd strips ever.

Unfortunately, the endgame for bot spam indistinguishable from humans isn't some benign silicon intelligence, but an epistemic war for attention, spending, manipulation, and/or fraud, benefitting deep pockets and highly motivated parties.

It ends poorly.