I referred to "if the title includes the name of the site, please take it out, because the site name will be displayed after the link" but I get that this may apply in particular to "Washington Post: " etc.
Point about importance vs. endorsement is well taken; I would rather not give any publicity to this project without couching it in explicit criticism, but that's a personal choice.
The HN guidelines do ask submitters to use the site's title "unless it is misleading or linkbait" (https://news.ycombinator.com/newsguidelines.html). That's why we changed it.