I consider Google to be one of the giants that are entirely irrelevant in competitive terms. They almost comically stay in their lane: search, YouTube, search, Gmail, search, search, ads, search, Android, search, search, Google Cloud, search. Every ten years or so maybe they'll add something.

I consider Google to be a company that never has to be considered when I'm thinking about building something.

I have no plans to launch my own massive operating system (what small team is going to do that anyway). I have no interest in doing a common search engine. Competing in the streaming space with YouTube, Netflix, & Co. is a nightmare of licensing & rights problems (and it's very saturated). The last thing I'd ever want to do is run an email service (thankful for those that do it well). AWS, Azure, and 37 other cloud service providers already exist, no need to reinvent that wheel and compete with Google Cloud (they're not the most competitive there anyway).

Google search is 21 years old. Gmail is 15 years old. YouTube is 14-15 years old. Android is 11 years old. Google is gray.

So what else is there? That just leaves 99% of everything else that I never, ever have to worry about Google competing seriously in.