100 million dollars to reshape the economics of the web

Re:100 million dollars to reshape the economics of the web by C4stor on Tuesday September 17, 2019 @11:59AM (#20996755)

You can reallocate. Only top tier brands use ads, and the price of the advertising is part of the premium you pay for the brand name. For a lot of products, there's no functional difference with their cheaper alternatives.

So, this brand premium is in fact discretionary spending that you could reallocate.

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Re:100 million dollars to reshape the economics of the web by dangrossman on Tuesday September 17, 2019 @01:41PM (#20997950)

This is kind of an academic point. "Reshaping the economics of the web" probably shouldn't involve assuming all consumers will want to change what brand of laundry detergent they buy so they can read more blogs.

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Re:100 million dollars to reshape the economics of the web by C4stor on Tuesday September 17, 2019 @04:19PM (#20999627)

Why not ? Amazon has launched an offer where you can pay to access all kind of otherwise paywall gated media content (Amazon video and music and twitch prime etc) while also having 2 day delivery on a set of retail products not necessarily including your prefered brand. And people subscribe to Amazon, which finances the said media content, all the while changing their laundry detergent of choice.

I don't say this must be a direct rational choice, but it's already kind of happening in some places.

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