Why not ? Amazon has launched an offer where you can pay to access all kind of otherwise paywall gated media content (Amazon video and music and twitch prime etc) while also having 2 day delivery on a set of retail products not necessarily including your prefered brand. And people subscribe to Amazon, which finances the said media content, all the while changing their laundry detergent of choice.

I don't say this must be a direct rational choice, but it's already kind of happening in some places.