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A comment on 100 million dollars to reshape the economics of the web. Parent comment

Re:100 million dollars to reshape the economics of the web by manigandham on Monday September 16, 2019 @06:45PM (#20989320)
Some banners ads are not all of advertising. You’re affected by numerous channels and mediums that would pick up the slack (and already have) from adblocking on the web.
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Re:100 million dollars to reshape the economics of the web by danShumway on Monday September 16, 2019 @11:56PM (#20991329)
Does that matter?

If advertising moves off of the web onto other channels and mediums, then necessarily the economics of the web would still change, right? Taking revenue away from a single medium will still alter the economics of that medium.

Mozilla isn't trying to change the economics of the entire market, they're trying to change the economics of specifically web content.

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Re:100 million dollars to reshape the economics of the web by manigandham on Tuesday September 17, 2019 @05:28AM (#20993222)
Sure, if that actually happened, but the comment was that ad blocking could do it.

In reality, ad-blocking is already priced in and slowly being recovered. All it did was create a new addressable segment of tech-savvy/ad-resistant consumers. The slack is now recovered in first-party walled-garden platforms, native advertising, "influencer" and other underground techniques.

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