Re:100 million dollars to reshape the economics of the web
by manigandham on Tuesday September 17, 2019 @05:28AM
(#20993222)
Sure, if that actually happened, but the comment was that ad blocking could do it.
In reality, ad-blocking is already priced in and slowly being recovered. All it did was create a new addressable segment of tech-savvy/ad-resistant consumers. The slack is now recovered in first-party walled-garden platforms, native advertising, "influencer" and other underground techniques.
In reality, ad-blocking is already priced in and slowly being recovered. All it did was create a new addressable segment of tech-savvy/ad-resistant consumers. The slack is now recovered in first-party walled-garden platforms, native advertising, "influencer" and other underground techniques.