That's just as heinous as those news sites which load the next article when you scroll to the bottom of the current article. It appears to sometimes be part of the article you're reading and then your on another page trying to figure out what the hell happened. I really don't know how these so-called designers get paid to confuse their readers and customers.

Related bonus: On many sites, if you try to print the article you've just read to the bottom, you can't print that article, you can only print the next article, and even scrolling back to the top won't fix it.

oh my god yes! I've ran into this same problem and thought i was going crazy. cant remember if i was printing or just saving the articles to somewhere, but i kept getting a completely unrelated article.

how does someone mess up their website that badly? i dont even know how something like that is possible

They get paid because the bounce rate they’re being evaluated on at performance review time goes way down.

The designers get paid to increase ad views and “engagement” and are doing their jobs well.