News for hackers. Stuff that matters.

A comment on Lego to open 160 new stores as other toy retailers suffer. Parent comment

Re:Lego to open 160 new stores as other toy retailers suffer by jonathanlydall on Thursday September 05, 2019 @06:52AM (#20885469)
It seems unlikely that they are making more profit per licensed set because they are likely having to pay a cut to a third party (for example, Disney gets a cut of each Star Wars set sold).

So if their license free sets sell better, then it would stand to reason they make more profit off of these.

[ Parent | on HN ]
Re:Lego to open 160 new stores as other toy retailers suffer by varjag on Thursday September 05, 2019 @10:33AM (#20887029)
And a licensed set often has to amortize the cost of tooling made specifically for it.
[ Parent | on HN ]
Re:Lego to open 160 new stores as other toy retailers suffer by jacquesm on Thursday September 05, 2019 @01:07PM (#20888719)
LEGO is very good at recycling shapes in different colors as special parts for sets. The biggest tooling costs are in the minifigs for special sets, those are almost always there because custom minifigs are an easy way to make a set unique. That way you drive sales because people can't make the set from loose parts.
[ Parent | on HN ]