Watch the video. It's based on a Youtube clip of someone gently prodding adorable little kittens back into a box with a very soft mallet. No abuse here, and a valid enough inspiration for a quick game.

> But I wonder, with all the creative possibilities in the universe, why would someone design a game around abusing kittens?

They didn't. Maybe you should actually look at the game sometime.

I guess even in the startup communities, making money is paramount to ethics.

Or to answer your question: To make money.