Even if it had been Mr. Lula, or Ms. Rousef, and the fires had been the same, there would have been the exact same level of criticism due on the environmental issue.
http://queimadas.dgi.inpe.br/queimadas/portal/estatistica_pa...
The Amazon is not "burning too much". It's in fact below the historical average.
Perhaps because those offices weren't publicly, overtly and self-admittedly anti-environment. They didn't call themselves "Captain Chainsaw", for one.
He recently said that now he went from being Captain Chainsaw to being Nero. Are you going to say he likens himself to Nero too?
Bolsonaro's was essentially, "it's a conspiracy against me". It's a pretty extraordinary idea to begin with, and stating it as fact to the press without backing it up with evidence makes my alarms go off at least.
Bolsonaro exhibits some worrying traits, such as the recent conspiratorial line of thought that NGOs would have started the fires to get back at him.