The author conflates world with a small handful of western countries that actively propagandizes against Chinese interests. However, it is true China is remarkably bad at foreign propaganda, but still somehow managed to garnish more support than condemnation for XinJiang camps, from predominantly Muslim nations no less. China will never build enough soft power will to sway Western populations as long as she's positioned by as existential competitor or potential adversary to the West. The piece also contrasts Chinese with Russian approach without acknowledging that the Russian aim is to divide foreign audiences not unite domestic ones. It's certainly not designed for ideological change - even perfect state propaganda program isn't going to make activating latent cross-cultural suspicions or outright sinophobia disappear anymore than people are going to turn pro-Russia when Russia pitted alt-right with BLM protesters.