Fewer Than Half of Google Searches Now Result in a Click

Re:Fewer Than Half of Google Searches Now Result in a Click by bduerst on Tuesday August 13, 2019 @01:34PM (#20688146)

>with seemingly no opt out (on the consumer or publisher side)

I though AMP was opt-in for publishers? As in you have to write the front-end spec and pick a CDN to cache with.

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Re:Fewer Than Half of Google Searches Now Result in a Click by treis on Tuesday August 13, 2019 @02:10PM (#20688639)

>I though AMP was opt-in for publishers?

It is but Google will only put you in the carousel at the top of the search if you use AMP. That's a significant enough driver of traffic where publishers can't afford to lose it.

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Re:Fewer Than Half of Google Searches Now Result in a Click by ignu on Tuesday August 13, 2019 @02:19PM (#20688725)

it's not just the carousel. it's organic rankings too.

we had an emergency AMP project after our traffic dropped 35% due to a smaller competitor implementing AMP and google rewarding them by boosting them in the search results.

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Re:Fewer Than Half of Google Searches Now Result in a Click by n3k5 on Tuesday August 13, 2019 @04:31PM (#20689912)

That's depressing, but I will remember that when I come across an unnecessarily AMPified URL, I shouldn't blame the publisher for making this possible in the first place.

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Re:Fewer Than Half of Google Searches Now Result in a Click by ignu on Tuesday August 13, 2019 @02:10PM (#20688635)

It's not really. Google will highly reward sites with AMP (even when you're not searching on mobile.)

So unless you can survive getting bumped off of the first page of results, not implementing AMP isn't optional.

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Re:Fewer Than Half of Google Searches Now Result in a Click by ChrisAntaki on Tuesday August 13, 2019 @01:39PM (#20688218)

Yep, it's opt in for publishers. For users, the only way to opt out currently is to view in desktop mode.

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Re:Fewer Than Half of Google Searches Now Result in a Click by bduerst on Tuesday August 13, 2019 @02:01PM (#20688506)

Users can use encrypted.google.com to search on mobile, but yeah, there should be a search setting for them.

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Re:Fewer Than Half of Google Searches Now Result in a Click by Wowfunhappy on Tuesday August 13, 2019 @02:12PM (#20688651)

I've heard of this strategy before, but it has never worked for me. Encrypted.google.com just redirects to google.com, and I still get AMP.

I now use https://github.com/bentasker/RemoveAMP, but that's only possible because I'm lucky enough to have a Jailbroken iPhone. :/

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Re:Fewer Than Half of Google Searches Now Result in a Click by skinnymuch on Tuesday August 13, 2019 @04:57PM (#20690157)

Are you using a userscript app or extension for jailbroken iOS devices?

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Re:Fewer Than Half of Google Searches Now Result in a Click by Wowfunhappy on Tuesday August 13, 2019 @05:04PM (#20690223)

I'm using software that allows me to load userscripts in Mobile Safari on my iPhone.

I guess you'd call it an "extension"? It feels weird to use that term, as it implies (to me) that there's some sort of extension framework in place. There isn't, it's just code injection.

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Re:Fewer Than Half of Google Searches Now Result in a Click by skinnymuch on Wednesday August 14, 2019 @09:03AM (#20695077)

Thanks I’ll try looking it up!

Yeah extension does sound weird.

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Re:Fewer Than Half of Google Searches Now Result in a Click by Wowfunhappy on Wednesday August 14, 2019 @09:21AM (#20695210)

Oh, you're Jailbroken? Feel free to shoot me an email (in my profile), there's one thing that's a little tricky...

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Re:Fewer Than Half of Google Searches Now Result in a Click by skinnymuch on Wednesday August 14, 2019 @02:14PM (#20698339)

Okay cool I will!

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Re:Fewer Than Half of Google Searches Now Result in a Click by lern_too_spel on Tuesday August 13, 2019 @04:24PM (#20689856)

> pick a CDN to cache with.

Every link aggregator that indexes your AMP page will cache it, including Bing and Baidu. That's what makes safe prerendering possible.

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Re:Fewer Than Half of Google Searches Now Result in a Click by bduerst on Wednesday August 14, 2019 @04:35PM (#20699670)

I was referring to the registered CDNs so you could get the icon in search results.

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Re:Fewer Than Half of Google Searches Now Result in a Click by lern_too_spel on Wednesday August 14, 2019 @07:18PM (#20701002)

That's what I was referring to as well. They cache your page automatically to enable safe prerendering. Here's how they work: https://medium.com/@pbakaus/why-amp-caches-exist-cd7938da245...

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