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A comment on Fewer Than Half of Google Searches Now Result in a Click. Parent comment

Re:Fewer Than Half of Google Searches Now Result in a Click by treis on Tuesday August 13, 2019 @02:10PM (#20688639)
>I though AMP was opt-in for publishers?

It is but Google will only put you in the carousel at the top of the search if you use AMP. That's a significant enough driver of traffic where publishers can't afford to lose it.

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Re:Fewer Than Half of Google Searches Now Result in a Click by ignu on Tuesday August 13, 2019 @02:19PM (#20688725)
it's not just the carousel. it's organic rankings too.

we had an emergency AMP project after our traffic dropped 35% due to a smaller competitor implementing AMP and google rewarding them by boosting them in the search results.

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Re:Fewer Than Half of Google Searches Now Result in a Click by n3k5 on Tuesday August 13, 2019 @04:31PM (#20689912)
That's depressing, but I will remember that when I come across an unnecessarily AMPified URL, I shouldn't blame the publisher for making this possible in the first place.
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