I think self-driving is the cold fusion of the 21st century, but the reason unlicensed taxi companies are pursuing it is because if, by some miracle, it comes to fruition, it might make their business viable, but it would be hard to compete with an automaker running autonomous taxis when you have to buy your autonomous taxis from the automaker you're competing with. If they can build it on top of existing cars, it makes it more possible to compete; and if they end up with an enabling patent, it means they'll probably survive in some form.
Right now, all of these are fully on the drivers. This will turn around if Uber rolls self-driving cars worldwide.
Uber wouldn't work if they owned the fleet - it's a huge advantage to just be the app + ops + acquisition costs