Do they have to do this? Of course not. Being a private company, they can do whatever they want.
However, by not doing things like this:
- they are constantly losing public support and trust
- they are setting a track record of evasive and non-transparent behavior, that could be used in potential future government legislation
- they run the risk of a cashed up honest/transparent competitor suddenly bringing a new, honest platform to market, catching them with their pants down both technically and ~morally (in the high ground sense of the word). This may sound impossible with the scale of YouTube, but think about this: what if someone brought a platform that only publishes (and maintains) quality (for some definition of the word) content? Like a YouTube for ~serious content? This way, they could leave the expensive hosting of nonsense to YouTube, and cherry pick the quality content, upon which a future self-sustaining business model will likely be very dependent. I think there are probably a number of people in China who have both the money as well as understanding of human nature (including deceitful abuse of legislation and limitations of human intelligence) necessary to make this happen. Whether it's worth the risk I have no idea, but some day user-produced content is going to be a huge cash cow, not to mention the propaganda power inherent in owning the #1 platform.
Or strait up go for external arbitrators. But "I'm willing to put money behind my words" seems like an easy signal against abusive mass claims.
If a single human reviewer takes 15 minutes on average to process each claim, then that's $20 an hour coming in per reviewer, which could make it viable.
Hopefully that would have the dual effect - firstly making it too expensive for bots to make thousands of fraudulent claims, massively reducing the volume of claims, and at the same time having humans hopefully making fair decisions instead of the AI just assuming the claimant is correct.
On the one hand, it seems a bit unjust that smaller creators should be snuffed out for things that wash off the back of established players. A two tiered justice system isn't just.
On the other hand, it's a reasonable (and more cost effective) way to do more than nothing.
A bit gross, but it would probably work in YT's favor to suppress cries of injustice early. Would this even be a scandal if it only hit small creators?
Luckily, this isn't the real legal system.
The way I look at it, it's really about the users affected, rather than creators. A creator with 100k fans has more people depending on them than a creator with 100 fans. It makes sense that Youtube would be more careful with the former than the latter, because of the customer impact.
There are simply too many people, and they don't make enough even on the big channels to justify that sort of individual attention. In fact, the only way they can make ANY money is to have so little human attention.
https://socialblade.com/blog/youtube-milestones-four-channel...
https://www.inc.com/minda-zetlin/even-youtube-stars-with-14-...
It gets actually pathetic when it comes to channels with a million subs. Sure, some of them don't make a ton of money, but there's only a few thousand total. One small team could do so much. If a channel makes $20k a year, with a significant fraction going to youtube, why can't it get $50 of someone's time?