Re:McKinsey Advised Johnson and Johnson on Increasing Opioid...
by navigatesol on Friday July 26, 2019 @08:15AM
(#20534143)
>They're incentivized to encourage doctors to use the drug that makes their company the most profit, not the drug that is best for the patient.
The job of the marketing department isn't "best drug for patient". That's the doctor's duty. The marketing department is there to bring awareness of the product to both doctor and patient. There is no conflict of interest at all.
The job of the marketing department isn't "best drug for patient". That's the doctor's duty. The marketing department is there to bring awareness of the product to both doctor and patient. There is no conflict of interest at all.