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A comment on McKinsey Advised Johnson and Johnson on Increasing Opioid Sales. Parent comment

Re:McKinsey Advised Johnson and Johnson on Increasing Opioid... by notfromhere on Thursday July 25, 2019 @04:23PM (#20529242)
Except it's not marketing products to doctors, who are the gatekeepers to access. It's marketing to consumers, who aren't informed, and are then used to badger doctors to make them prescribe medicines they heard about on TV.
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Re:McKinsey Advised Johnson and Johnson on Increasing Opioid... by ivraatiems on Thursday July 25, 2019 @04:38PM (#20529428)
Actually, big pharma does both. Marketing to doctors is sometimes even more sinister, because of (often implied) incentives for pushing more of a medication on the physician's patients.

Some resources:

[1] https://www.sciencedaily.com/releases/2018/05/180514132441.h...

[2] https://www.pewtrusts.org/en/research-and-analysis/fact-shee...

Plus, this classic Scrubs clip describing a particularly chauvinistic (but truth-in-television) take on the practice: https://www.youtube.com/watch?v=VMXa0U4WZyU

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Re:McKinsey Advised Johnson and Johnson on Increasing Opioid... by markus92 on Thursday July 25, 2019 @04:35PM (#20529394)
That's only in two countries in the world (NZ and USA).
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Re:McKinsey Advised Johnson and Johnson on Increasing Opioid... by bspn on Thursday July 25, 2019 @04:52PM (#20529572)
And in reality, it's really only the US. Even though pharmaceutical ads are legal in NZ, they are pretty rare and most GPs won't just write a script because a patient asks for a particular drug unless there's a clear need for it. The role of Pharmac (NZ's central drug purchasing agency) also tempers the effectiveness of drug advertising so you just don't see it like you do in the mainstream US media.
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